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We're setting a new standard in women's health.

Better nutritional support for a confident journey into motherhood.

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"Many supplements rely on outdated formulas and limited quality tests. Bia aims higher, relying on the latest science and diligently testing every batch, publishing the results for everyone to see."

Cassandra, Founder

Valerie's Story

"With my first pregnancy, I started prenatal vitamins before getting pregnant. My initial impression of the supplement market was that there was no regulation and so much [of the] information is conflicting.

I ended up asking my OB/GYN about my initial supplement, but it didn't have enough DHA, so I picked a second supplement simply because my friend suggested it and the packaging was nice.

I just didn't have a starting point, and thus no clue what to believe, or what was needed. Now, hearing about Bia, I'd definitely turn to you if I were to get pregnant again."

Your Support Team

Bia isn't your typical supplement brand. As a woman-owned business, it's a personal decision to better support women, both with our products, and by contributing 10% of profits to funding women's health research,

No Fluff

Whereas many prenatal vitamins rely on outdated formulations, our solution was formulated based on the latest peer-reviewed research, a skilled technical board, and the most bioavailable nutrients in order to provide optimal doses of the ingredients you and your baby-to-be really need.

Unwavering Quality — Tested

Very few supplements undergo regular quality testing. Our approach? Diligently test every batch, and publish our results publicly. This rigorous process not only validates our ingredient claims but also reflects our deep commitment to bettering women's health.

What Will Bia Offer?

  • 1 — Monthly Prenatal Subscription

    During your pregnancy, your body has specific nutritional needs. Bia's prenatal nutritional support is specifically formulated to fill the gaps in those needs, and do so in an adaptive way.

  • 2 — Dietitian Directory

    Complementing our nutritional supplement subscription, we will be offering a service that will match you to a registered dietitian in your area for monthly, personalized consultations throughout your pregnancy, and beyond.

To Answer a Few Questions

Who is Bia for?

Bia is for the mother (to-be) that has spent any amount of time trying to make sense of the (often conflicting) information about what's actually necessary before, during, and after pregnancy. We were frustrated, too, and as we asked more and more mothers about their experiences, we couldn't accept that there wasn't a solution to this problem.

What makes Bia different from other prenatal supplements?

Not only do we test every batch and publish the results for you to see, but very few (if any) prenatal supplements offer you the right dosage of nutrients. Most are too low, and there are ingredients, like iron, that actually require a much more personalized dose based on your own dietary needs.

Our approach is to make sure that we always support you with scientifically-backed solutions.

What's the benefit of seeing a dietitian while pregnant?

Prenatal vitamins should complement a balanced diet, not replace it. For optimal care before, during, and after pregnancy, we decided to offer additional support, so that mothers (to-be) can know they're making informed, effective choices for their prenatal health, without additional stress or burden.

Will Bia be offering other types of supplements?

We're launching with one product — a daily prenatal supplement with optional, monthly support from a registered dietitian.

We're extremely proud of the work we've put in to making a truly beneficial prenatal product, but our plans are so. much. bigger. Our purpose from day one has been to set a new standard in women's health, and prenatal care is just the tip of the iceberg for us.

Where is Bia available?

As we prepare to launch, we will be focusing on Canada as our primary market. Our team is based here, our supplement has been formulated and manufactured here, and we're focusing on growing a network of registered dietitians throughout the country.

Offering our products and services to more countries is on the road map, however. We'll be sure to notify our email list once we offer more shipping options.